Video: User search flow demo
In this screen capture, I focused on demonstrating a potential user flow through Hotpads. It starts from the homepage where the product is introduced along with an explanation of key features. The video goes on to demonstrate how a combination of map and list views coupled with property filtering and a unique use of Google's street view creates a great search experience.
FEATURE: LISTING CARDS
This feature was intended to extend property visibility outside of the core product. These cards could be embedded on 3rd party websites and in the hotpads blog.
Listing detail view
A branded map with simplified property markers was proposed over the use of building icons. My focus was put on a better display of a property's location and highlighting a verified listing over a particular building type. The user insight driving this decision was that the majority of people looking for a home consider the listing's location or neighborhood before considering other distinguishing factors.
On the map, verified listings received special treatment in the form of a red check. The idea behind the distinction was that users care more about quality over quantity when considering which listings to spend time investigating further.
FEATURE: A PERSISTENT ACTION BAR
Giving users controls to organize their apartment hunt while they dive into the details of a listing was a major point of the redesign. Here the action bar snaps into place and remains accessible throughtout a user's scroll of the listing details panel.
FEATURE: LISTING FILTERS MODAL
Listing filters were already a part of hotpads, but they took up a lot of screen real estate and added to the visual noise of the page. The recommendation was to only show the most important filters up front and present the more granular controls via a modal that could be easily accessed when needed.
FEATURE: STREET VIEW
While street view is not a true hotpads feature per say, the way in which it was implemented into the UI was a novel offering. Never before was a user able to see an apartment's interior while simultaneously being able to virtually explore its surrounding neighborhood.
PRODUCT SCALED ACROSS ALL DEVICES
MOBILE APP SCREENS
The foundation of the mobile web app carried over into the company's native Android and IOS apps.
Brand expression video loop
This conceptual "mood" piece was proposed to be used on the homepage.
In the market for a new apartment? Give hotpads a try.
The old homepage contained the UI elements to start your apartment search but was largely ineffective due to the modular layout that suffered from a lack of visual hierarchy. The large orange map dominated as the focal point of the page, but was not an ideal way to start a search. In the redesign, I focused on eliminating obtrusive elements and arranging the remaining pieces into a more scroll friendly experience that simultaneously educated users on the product and served up different ways to start their search.
In this view, the user controls and filters are largely invisible. The map and it's cartoonish icons dominated the page. I focused on making the user controls more visible while simplifying and styling the map to fit the brand's visual refresh. I experimented with typography and white space to strike the right balance and create harmony between the UI elements.
Listing detail view
This view needed the most amount of design work. Put simply, it was a complete disaster in terms of information hierarchy and visual aesthetics. Similar to the homepage, the fundamental features were in place... just in the wrong place. I focused on trimming the horizontal side panel from 2 columns to 1 which allowed for a more inviting display of the map and a cleaner hierarchy of information. The listing controls were standardized and each given a specific color which evolved into the action bar. All of that, a little typography and whitespace greatly improved the efficacy of the listing detail view.